by Liz Painter | Jun 28, 2018 | All posts, Blog Writing
Allan Corfield was nearly £30,000 in debt when he lost his job as an architect. He didn’t need to be in such a big hole, but the way he tells it he was young and irresponsible. He’d just got back from Vegas with his mates when his weeping boss told him he was making...
by Liz Painter | Mar 9, 2018 | All posts, Blog Writing, Email Marketing
I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were chatting about engagement emails – those useful, educational emails that you send out to build a relationship with your...
by Liz Painter | Oct 5, 2016 | All posts, Blog Writing, Copywriting, Email Marketing
I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with...
by Liz Painter | Jul 29, 2016 | All posts, Blog Writing, Copywriting, Email Marketing, Life
I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but...
by Liz Painter | Jul 13, 2016 | All posts, Blog Writing
I haven’t always been committed to writing a blog for my own business. Even though I love writing, and I find it pretty easy to come up with ideas for blog posts, the fact is that I tend to prioritise my clients’ work over and above writing posts for my...
by Liz Painter | May 20, 2016 | All posts, Blog Writing, Copywriting
We’ve all been there… the cursor’s flashing away at the top of a blank Word document and your head feels completely devoid of ideas. You tinker around, maybe change the font or tidy a few things on your desk because you’re sure that will help...
