FREE MASTERCLASS
Grow with Email
The Grow with Email Masterclass is no longer available to watch.
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MEET LIZ PAINTER
Here’s what you’ll learn:
If you’re a small business founder, let me show you the simplest way to grow your list with emails that connect and sell, WITHOUT being over-the-top salesy.
01
Getting to Know Your Audience
I’ll walk you through the fastest way to get to know your audience, so you can easily write emails that resonate, build trust and tap into what your customers need, so they’re keen to buy what you’re selling.
02
Creating the Right Lead Magnet
I’ll show you how to choose the perfect lead magnet for your audience, so you’re promoting a fluff-free, valuable resource that helps you attract paying customers not “freebie hunters”.
03
Achieving Balance in Your Emails
I’ll explain exactly when to nurture your list and when to sell to them. And how to get the balance right with the 3 specific types of emails you should be sending – so you don’t annoy your readers (or, even worse, bore them!)
How do you grow an email list that’s super engaged and keen to buy from you?
There’s a few different elements to making sure your list is enthusiastic about everything you do, but it starts with emailing your list consistently.
So if email marketing has been on your list of things to sort out FOREVER, then you’re in the right place.
🙈 Maybe you have a list, but you feel like you’re neglecting them?
🙃 Or you’re close to having a list – you just haven’t quite made it happen?
🤷♀️ Maybe you’ve pivoted your business and you’re not even sure your current list would want what you’re selling now?
❓ Or maybe it’s been a while since you last emailed, and you’re worried they don’t remember who you are?
Whatever your struggles with taking people on that journey from email subscriber to customer, this masterclass is intentionally designed to help.
And not in a “perfectionist, add 50 things to your to-do list” kind of way.
Nope! This is a realistic approach that a busy business founder like you can make happen WITHOUT needing to clear your calendar for several days in a row.
This masterclass will talk you through some of the tried and tested strategies and copywriting techniques I’ve used with hundreds of clients over the last 15 years.
My goal is to share some of the most useful and effective elements of email marketing – in a way that means you can go away and implement – rather than ending up with pages of notes you’ll never use!
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What else you’ll learn:
What to Write
Knowing what to write is half the battle. I’ll give you some idea generation tricks, and I’ll show you how to position yourself so you forget those “what should I write?” worries and feel good about hitting send on every single email.
List Growth
We’ll cover how to grow your list in a way that’s realistic and sustainable – and doesn’t leave you burnt out from promoting your business in too many places at once.
Being You
Writing emails to your list has to be enjoyable as well as good for business, or you won’t keep it up.
I’ll show you how to keep the fun in email marketing, so it becomes an enjoyable part of your business life.
Hi, I’m Liz!
I’m an Email Strategist and Conversion-focused Copywriter and founder of micro-agency Comma Comma.
I’ve written emails for brands like Symantec, Veritas, Prezi, Shopify Plus, and Nectar – as well as hundreds of small businesses just like yours.
Clients that work with me see results like:
> An 81% lift in online sales, compared with the same period the year before
> A 7% increase in workshop bookings leading to additional conversions, each worth £12k in revenue
> A boost in email open rates from 19% to 42%, with a corresponding increase in new clients.
A few words from my clients
“Your marketing doesn’t need to be complex, but it does need a rock-solid strategy behind it. And, someone who knows whether copy works, or doesn’t and why!
Liz is my go-to – especially when it comes to lead gen funnels for small businesses. She understands the mentality, has the experience (and is a pleasure to work with).”
“Liz wrote a 12 Days of Christmas email campaign for me… 24 emails. They were brilliant… seriously awesome!
I’ve used copywriters before and have always amended before sending. No need for this with Liz. She just gets it.
She makes you sound even more like you than you can!!! My best friend of over 35 years asked me where I was getting all the time to write the emails… so even she thought I wrote them!
The emails boosted online sales by 81% compared with the previous Christmas – and I was pretty happy with that! Give Liz a buzz…”
To make sure you get to hear when the next masterclass is happening, add your details below.
“
Liz recently led a session ‘Copywriting for email sequences’ in REALWORK and even before the session had ended I had messages from attendees asking for me to book a follow-up.
Liz is really experienced and straight-talking and delivers clear, actionable guidance with real confidence. Fluff-free and dynamic.
— Fleur Emery, REALWORK Founder
“
“
Liz ran a session in my Facebook group, Niki Hutchison’s Marketing Community in January 2021 and it was fantastic! One of the most engaged sessions we have had in the group and with tons of follow-up questions (always a great measure of success).
Liz’s meticulous breakdown of email marketing and sage advice was extremely digestible and actionable and several members of the group messaged me afterwards to say how useful it had been. Thank you Liz!
— Niki Hutchison, Business & Marketing Expert
“
While email is an excellent medium for helping you to grow your business, there are multiple factors involved in business growth so your results may vary from the examples given here and at www.commacomma.co.uk
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