by Liz Painter | Sep 16, 2020 | All posts
Back in the days when we could network freely, this was one of the most common questions that solo or “small team” business owners would ask me. But there isn’t a one-line answer. Plus the question focuses on the wrong problem. The problem isn’t that you don’t know...
by Liz Painter | Jul 14, 2020 | All posts
Which of these subject lines would make you open an email? Grab an amazing iPhone + iPad bundle & SAVE up to £144… Get 25% off Everything This Weekend! 3 HOURS ONLY ⚡ 22% Off Skincare ⚡ Ends 10pm Are these compelling? Or does it feel like they all...
by Liz Painter | Jul 7, 2020 | All posts
An email from a fabulous shoe store dropped into my inbox this week. It had a great subject line, so I opened up… but the email inside was pretty “meh”. I immediately clicked the back arrow and carried on scrolling. The whole process took 4 seconds. I know that...
by Liz Painter | Mar 18, 2020 | All posts
Bored of coronavirus marketing yet? When your inbox is full of Covid-19 announcements, it can feel a bit like GDPR Mark II.Clearly this entire situation is a lot more serious than a European privacy regulation. As someone who got the last UK flight out of San Diego...
by Liz Painter | Nov 30, 2019 | All posts
If, like me, you’re at that point in the year where you’re thinking about what went well this year, and what you want to improve on, then I have some book recommendations for you.I’m an avid reader, so I thought it would be fun – and hopefully...
