by Liz Painter | Sep 16, 2020 | All posts
Over the years, this has consistently been a common question asked by solo or “small team” business owners. You have the email list, but what should you be sending them? Unfortunately, there isn’t a one-line answer. Plus the question focuses on the wrong problem. The...
by Liz Painter | Jul 14, 2020 | All posts
Which of these subject lines would make you open an email? Grab an amazing iPhone + iPad bundle & SAVE up to £144… Get 25% off Everything This Weekend! 3 HOURS ONLY ⚡ 22% Off Skincare ⚡ Ends 10pm Are these compelling? Or does it feel like they all...
by Liz Painter | Jul 7, 2020 | All posts
An email from a fabulous shoe store dropped into my inbox this week. It had a great subject line, so I opened up… but the email inside was pretty “meh”. I immediately clicked the back arrow and carried on scrolling. The whole process took 4 seconds. I know that...
by Liz Painter | Mar 18, 2020 | All posts
Bored of coronavirus marketing yet? When your inbox is full of Covid-19 announcements, it can feel a bit like GDPR Mark II.Clearly this entire situation is a lot more serious than a European privacy regulation. As someone who got the last UK flight out of San Diego...
by Liz Painter | Nov 30, 2019 | All posts
If, like me, you’re at that point in the year where you’re thinking about what went well this year, and what you want to improve on, then I have some book recommendations for you.I’m an avid reader, so I thought it would be fun – and hopefully...
