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5 Books to Help You Create Your Best Year Yet

If, like me, you’re at that point in the year where you’re thinking about what went well this year, and what you want to improve on, then I have some book recommendations for you.I’m an avid reader, so I thought it would be fun – and hopefully useful – to pick out five books that made a difference to me …

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How often should you email your list?

I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were chatting about engagement emails – those useful, educational emails that you send out to build a relationship with your contacts – and she asked me how often she should be emailing her list. “Is there …

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There’s no such thing as writer’s block

One of the things I often get asked is: “How do you deal with writer’s block?” The truth is, I don’t think people really want to know how I deal with writer’s block. They want to know how they should deal with it. Because most people need to write things they find challenging, whether it’s a sales letter, a blog post or even just …

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Why I’m not doing Black Friday

Yes, you heard right. I’m not doing Black Friday. I make no judgement of anyone who is, but it’s not for me. I don’t have an offer on, and I won’t be going shopping. I’ll be buying most of my Christmas gifts from small businesses. I’d rather pay a few pounds more and feel comfortable with where I’m spending my money. I’m …

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It’s not like I’m a comedian and a plumber

I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with its “adult” themes of grief and infidelity, and the successful children’s …

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“It never gets easier, you just go faster”

It was hardman cyclist Greg LeMond who said, “It never gets easier, you just go faster.” And fellow master of two wheels, Greg Henderson who added, “Training is like fighting with a gorilla. You don’t stop when you’re tired. You stop when the gorilla is tired.” With the Vuelta dominating our television every evening at the moment, I’ve got cycling …

Read More >>
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Are you scared of sticking your head above the parapet?

I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but sticking your head above the parapet can feel …

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Why I’m not doing Black Friday

Yes, you heard right. I’m not doing Black Friday. I make no judgement of anyone who is, but it’s not for me. I don’t have an offer on, and I won’t be going shopping. I’ll be buying most of my Christmas gifts from small businesses. I’d rather pay a few pounds more and feel comfortable with where I’m spending my money. I’m …

Read More >>
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How often should you email your list?

I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were chatting about engagement emails – those useful, educational emails that you send out to build a relationship with your contacts – and she asked me how often she should be emailing her list. “Is there …

Read More >>
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It’s not like I’m a comedian and a plumber

I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with its “adult” themes of grief and infidelity, and the successful children’s …

Read More >>
View Post

Are you scared of sticking your head above the parapet?

I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but sticking your head above the parapet can feel …

Read More >>
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Why Blogging Matters

I haven’t always been committed to writing a blog for my own business. Even though I love writing, and I find it pretty easy to come up with ideas for blog posts, the fact is that I tend to prioritise my clients’ work over and above writing posts for my own blog. Whenever I’ve mentioned this to people – usually …

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Writer’s Block: How to conquer the blank page

We’ve all been there… the cursor’s flashing away at the top of a blank Word document and your head feels completely devoid of ideas. You tinker around, maybe change the font or tidy a few things on your desk because you’re sure that will help you to write better. Then you go and make a cup of tea – you …

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How often do you update your website?

Are you happy with your website? Do you love the way it looks? Is it bringing you in plenty of clients? And do you feel that the words sum up exactly what your business does for your customers? I work on a lot of websites for both start-ups and established businesses. Often I’ll get involved with creating fresh copy for …

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Blog Post Inspiration

One of the hardest things about business blogging is coming up with a regular stream of interesting things to write about. This is the main problem for most of my blog coaching clients and a real barrier to them getting their blog off the ground.  What shall I write? How do I make my business sound interesting? Why would anyone …

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Build your Business with Blogging

One of the questions I get asked all the time is “So why do I need a blog?”  Usually followed by “I don’t see how it could have any benefit for my business”. The second most popular question is “What on Earth should I blog about?”  This usually gets dropped into the conversation alongside questions like “What should I tweet, …

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Keeping It Real

The word “authentic” is so overused it’s almost become a cliché.  But maybe that’s because authenticity is so important.  People like genuine.  Genuine builds trust. But being yourself can be tricky. When I blog for my clients, I find it easy to capture their voice.  Maybe it’s because I’m on the outside looking in.  I can see who they are …

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There’s no such thing as writer’s block

One of the things I often get asked is: “How do you deal with writer’s block?” The truth is, I don’t think people really want to know how I deal with writer’s block. They want to know how they should deal with it. Because most people need to write things they find challenging, whether it’s a sales letter, a blog post or even just …

Read More >>
View Post

It’s not like I’m a comedian and a plumber

I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with its “adult” themes of grief and infidelity, and the successful children’s …

Read More >>
View Post

Are you scared of sticking your head above the parapet?

I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but sticking your head above the parapet can feel …

Read More >>
View Post

Writer’s Block: How to conquer the blank page

We’ve all been there… the cursor’s flashing away at the top of a blank Word document and your head feels completely devoid of ideas. You tinker around, maybe change the font or tidy a few things on your desk because you’re sure that will help you to write better. Then you go and make a cup of tea – you …

Read More >>
View Post

How often do you update your website?

Are you happy with your website? Do you love the way it looks? Is it bringing you in plenty of clients? And do you feel that the words sum up exactly what your business does for your customers? I work on a lot of websites for both start-ups and established businesses. Often I’ll get involved with creating fresh copy for …

Read More >>
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How to Create a Great Flyer that Brings in New Customers

It’s relatively simple to create a great flyer to promote your business, but there are some guidelines it’s worth following to make sure that your flyer hits the mark. When you factor in the time spent on writing a flyer, design and printing costs, and delivery or distribution costs, it makes sense to invest a bit of time in making sure …

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Are You Struggling with Your Marketing?

We’re well into the new year now and no doubt some of the plans you made to promote your business in 2015 may have already gone slightly awry. As every business owner knows, it can be a challenge to find time for marketing when you have clients to take care of. First things first: do you have a marketing plan …

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Don’t Mention the Rain

My eldest son started school this month. It’s been a big change for us but don’t worry, I’m not going to bore you with all the details. I mention it only because we had our first newsletter sent home in the book bag. This newsletter made me realise that some people don’t give a moment’s thought to who’ll be reading …

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How often should you email your list?

I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were chatting about engagement emails – those useful, educational emails that you send out to build a relationship with your contacts – and she asked me how often she should be emailing her list. “Is there …

Read More >>
View Post

It’s not like I’m a comedian and a plumber

I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with its “adult” themes of grief and infidelity, and the successful children’s …

Read More >>
View Post

Are you scared of sticking your head above the parapet?

I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but sticking your head above the parapet can feel …

Read More >>
See All Email Marketing Posts
View Post

Why I’m not doing Black Friday

Yes, you heard right. I’m not doing Black Friday. I make no judgement of anyone who is, but it’s not for me. I don’t have an offer on, and I won’t be going shopping. I’ll be buying most of my Christmas gifts from small businesses. I’d rather pay a few pounds more and feel comfortable with where I’m spending my money. I’m …

Read More >>
View Post

“It never gets easier, you just go faster”

It was hardman cyclist Greg LeMond who said, “It never gets easier, you just go faster.” And fellow master of two wheels, Greg Henderson who added, “Training is like fighting with a gorilla. You don’t stop when you’re tired. You stop when the gorilla is tired.” With the Vuelta dominating our television every evening at the moment, I’ve got cycling …

Read More >>
View Post

Are you scared of sticking your head above the parapet?

I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but sticking your head above the parapet can feel …

Read More >>
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Why you don’t always need a big audacious goal

If you want to get things done you need goals, don’t you? Find out your “why”, get clear on your values and where you want to get to, and then set goals and create action lists. But is that always the best way? Sometimes we get goal fatigue and letting ourselves off the hook for a bit will actually help …

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Birmingham Central Library, Brexit and the Psychology of Change

Change feels tough, right? Whether you choose change, or change is thrust upon you, it’s still hard to handle. You get that feeling in the pit of your stomach as if your body’s trying to tell you, “this isn’t good”. Post-referendum, a lot of people are experiencing this, even some of those who voted to leave. When Birmingham was deciding …

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Do You Seize the Day, Every Day?

I have a confession to make. Despite owning a fairly respectable CD collection from my days as an indie kid, I have an iPod absolutely loaded to the brim with cheesy music. Properly cheesy music. It all started when I began training for the London Marathon back in 2005. How do you motivate yourself to start running on a cold, …

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How to be Happy and Successful: Part II

The first person to join the Action for Happiness movement was the Dalai Lama. How cool is that?  You start a club and the first guy to sign up is the Dalai Lama! Wow! But hang on a second.  How did he know about the project? I’m guessing one of the founders must have emailed him (if you’re wondering whether …

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How to be Happy and Successful: Part I

On Saturday I was rushing around the house, trying to get lots of things done.  My three-year-old son was doing his utmost to slow me down with constant questions and demands, and I began to get frustrated. The more I fobbed him off, the more desperately he wanted my attention and I realised I was handling the situation badly. Trying …

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