by Liz Painter | Jun 28, 2018 | All posts, Blog Writing
Allan Corfield was nearly £30,000 in debt when he lost his job as an architect. He didn’t need to be in such a big hole, but the way he tells it he was young and irresponsible. He’d just got back from Vegas with his mates when his weeping boss told him he was making...
by Liz Painter | Jun 15, 2018 | All posts
Blood, sweat and tears… People say that’s what it takes to build a business. It’s hard work, and there are always ups and downs. But it’s just a phrase – we don’t actually expect to get injured while we’re building a business. Unlike with road cycling. I’m...
by Liz Painter | Mar 9, 2018 | All posts, Blog Writing, Email Marketing
I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were chatting about engagement emails – those useful, educational emails that you send out to build a relationship with your...
by Liz Painter | Nov 11, 2017 | All posts
“You don’t know what you don’t know.” It’s a pretty obvious statement, right? And yet we’re scared to get things wrong. We don’t want to make mistakes. So we don’t act. This week I ordered some running spikes for my next cross country race. These are basically...
by Liz Painter | Dec 9, 2016 | All posts, Copywriting
One of the things I often get asked is: “How do you deal with writer’s block?” The truth is, I don’t think people really want to know how I deal with writer’s block. They want to know how they should deal with it. Because most people need to write...
