by Liz Painter | Mar 9, 2018 | All posts, Blog Writing, Email Marketing
I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were chatting about engagement emails – those useful, educational emails that you send out to build a relationship with your...
by Liz Painter | Oct 5, 2016 | All posts, Blog Writing, Copywriting, Email Marketing
I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with...
by Liz Painter | Jul 29, 2016 | All posts, Blog Writing, Copywriting, Email Marketing, Life
I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but...
by Liz Painter | Jul 30, 2015 | All posts, Copywriting, Email Marketing
The phrase, “leaving money on the table” is so overused it’s become a cliche in the business world, but the reality is that if you’re not staying in touch with your clients and prospects then that is what you’re doing. Often...
