by Liz Painter | Jun 15, 2018 | All posts
Blood, sweat and tears… People say that’s what it takes to build a business. It’s hard work, and there are always ups and downs. But it’s just a phrase – we don’t actually expect to get injured while we’re building a business. Unlike with road cycling. I’m...
by Liz Painter | Mar 9, 2018 | All posts, Blog Writing, Email Marketing
I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were chatting about engagement emails – those useful, educational emails that you send out to build a relationship with your...
by Liz Painter | Nov 11, 2017 | All posts
“You don’t know what you don’t know.” It’s a pretty obvious statement, right? And yet we’re scared to get things wrong. We don’t want to make mistakes. So we don’t act. This week I ordered some running spikes for my next cross country race. These are basically...
by Liz Painter | Dec 9, 2016 | All posts, Copywriting
One of the things I often get asked is: “How do you deal with writer’s block?” The truth is, I don’t think people really want to know how I deal with writer’s block. They want to know how they should deal with it. Because most people need to write...
by Liz Painter | Nov 24, 2016 | All posts, Being Green, Life
Yes, you heard right. I’m not doing Black Friday. I make no judgement of anyone who is, but it’s not for me. I don’t have an offer on, and I won’t be going shopping. I’ll be buying most of my Christmas gifts from small businesses. I’d rather pay a few...
by Liz Painter | Oct 5, 2016 | All posts, Blog Writing, Copywriting, Email Marketing
I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with...
