by Liz Painter | Dec 9, 2016 | All posts, Copywriting
One of the things I often get asked is: “How do you deal with writer’s block?” The truth is, I don’t think people really want to know how I deal with writer’s block. They want to know how they should deal with it. Because most people need to write...
by Liz Painter | Oct 5, 2016 | All posts, Blog Writing, Copywriting, Email Marketing
I was driving home from work with the radio on when David Baddiel came on to talk about his latest stage show, My Family. They don’t tend to ask the most challenging questions on Radio 2, but Simon Mayo did get him talking about the contrast between My Family, with...
by Liz Painter | Jul 29, 2016 | All posts, Blog Writing, Copywriting, Email Marketing, Life
I’m working with a client at the moment who is extremely good at what he does but, like a lot of us, he has moments when he struggles with “putting himself out there”. It’s much easier to reach your target audience if you stand up and shout about what you do, but...
by Liz Painter | May 20, 2016 | All posts, Blog Writing, Copywriting
We’ve all been there… the cursor’s flashing away at the top of a blank Word document and your head feels completely devoid of ideas. You tinker around, maybe change the font or tidy a few things on your desk because you’re sure that will help...
by Liz Painter | Nov 6, 2015 | All posts, Blog Writing, Copywriting
Are you happy with your website? Do you love the way it looks? Is it bringing you in plenty of clients? And do you feel that the words sum up exactly what your business does for your customers? I work on a lot of websites for both start-ups and established businesses....
by Liz Painter | Aug 28, 2015 | All posts, Copywriting
It’s relatively simple to create a great flyer to promote your business, but there are some guidelines it’s worth following to make sure that your flyer hits the mark. When you factor in the time spent on writing a flyer, design and printing costs,...