It was hardman cyclist Greg LeMond who said, “It never gets easier, you just go faster.”

And fellow master of two wheels, Greg Henderson who added, “Training is like fighting with a gorilla. You don’t stop when you’re tired. You stop when the gorilla is tired.”

With the Vuelta dominating our television every evening at the moment, I’ve got cycling on the brain, so I pinched these quotes from my husband’s cycling bible, The Rules. This Velominati guide is full of wisdom…

“In a sense, the key to becoming a better Cyclist lies in one’s capacity to suffer – not only the suffering discipline and dedication of the athlete at work, but also our willingness to sacrifice our comfort and warmth in order to submit to our work when the skies are cold and grey and wet with precipitation.”

I’m no cyclist – I proved that on holiday this summer when my 66-year-old father left me for dust on the (minor) hills of the Loire – but these words could apply to any endeavour, especially as we move into autumn. Replace the word “Cyclist” with business owner, manager, artist, creative, runner, swimmer, whatever.

We all have to get up and get on with it even when we don’t feel like it.

And if we don’t set goals, how do we know what to get up and get on with?

I’ve spoken before about my relaxed start to the year and my need to take a break from goal-setting.

But now the September feeling has got me, and the goals are back! Whether you have children or not, there’s something about September that says, “come on – it’s time to knuckle down!”

Maybe it’s in our DNA, or related to the seasons, or maybe it’s that we can see a clear run of nearly four months until Christmas.

Whatever it is, it makes September a good time to set some ambitious goals for our lives as well as our work.

Have you set your goals? To paraphrase LeMond, having goals might not always make this life any easier, but you’ll go faster!

If you need help to get better results from your marketing efforts, especially with website copy, blogs and email campaigns, please don’t hesitate to give me a call on 0121 405 0071, or contact me here.