Why Blogging Matters

I haven’t always been committed to writing a blog for my own business.

Even though I love writing, and I find it pretty easy to come up with ideas for blog posts, the fact is that I tend to prioritise my clients’ work over and above writing posts for my own blog.

Whenever I’ve mentioned this to people – usually fellow creatives with woefully out of date websites – the phrase “the cobbler’s children have no shoes” comes up. It’s a common phenomenon – where people who are successful at doing something for others don’t do it for themselves. And it needs to be tackled.

So over the next few months, I’m going to start practising what I preach and do the activities I do for my clients in my own business… starting with blogging.

The Impact of Blogging

If you get your leads via Google searches, then blogging is a no-brainer. If you’re blogging in the right way, it will bring you more leads.

But if your clients mostly come to you via word of mouth, networking and referral partners, then you might wonder why blogging matters. Why would you write a blog?

The truth is, since I’ve started blogging again I’m a lot more visible and people I haven’t heard from for months are making contact with me and asking me to quote for work.

And I’m not even doing a fraction of the stuff I could be doing to raise my profile (yet).

So if you’ve been wondering whether writing a blog is a wise investment of time (if you write it yourself) or money (if you outsource it), then I’d suggest you test it and see for yourself.

I’ll be writing more about this over the coming weeks, so keep an eye out for more posts on this subject.

And if you need help to create blog posts for your business, whether you want to write them yourself or outsource the writing, fill in the contact form here or call me – Liz – on 0121 405 0040. I’d be more than happy to help you get started.